The ebook · PDF, 16 pages
12 rules, each with a do and a don't
One page per rule: why breaking it costs you clicks, a “not this / do this” wireframe, and the checks that matter. It ends with a one-page checklist to run before you launch.
Free guide + Claude skill
The Funnel Design Rulebook
12 design rules for funnels that turn visitors into clients, each with a do and a don't. Plus a Claude skill that builds and audits your pages by the same rules.
Free. I'll also send you occasional funnel tips. Unsubscribe anytime.
claude · ~/my-funnel
> audit my landing page
● Using skill: funnel-design-rules
# Funnel audit: /apply
Biggest leak: the button sits 640px below the video.
- 01Headline above the video✗
- 02No navigation bar✓
- 07A clear type scale✓
- 09The loudest CTA~
- 11Fast assets✗
Top fix: move the button directly under the video.
What you get
Read it once. Let Claude apply it every time.
The rulebook shows you what to fix on your own pages. The skill makes Claude follow the same 12 rules whenever it builds or reviews one for you, so the next page starts right.
The Claude skill · Claude app and Claude Code
The same rules, applied for you
Install it once and Claude follows the rules whenever it builds, redesigns or audits a funnel page. It brings default sizes for when there's no design system, and audits that put the costliest leak first.
- 01Headline above the videoButton right under it
- 02No navigation barLogo only, zero links
- 03Center what sellsSplit what informs
- 04One width, top to bottomSame two edges, balanced text
- 05Loud hero, calm bodyFinal CTA matches the hero
- 06Shift tone, not color#FFFFFF → #F9F9F9
- 07A clear type scaleObvious first, second, third
- 08Designed listsCards, boxes or strips
- 09The loudest CTAPasses the squint test
- 10Equal testimonial cardsSame height, same layout
- 11Fast assetsCompressed and sized
- 12One funnel, one styleOpt-in to thank-you
